The Airheads Beemer Club is an international non-profit club for owners of air-cooled BMW motorcycles. The members of the ABC publish a monthly newsletter and maintain a website where they plan community events and share content with other club members.
The Airheads’ existing website was becoming cumbersome to use; content was being lost, misplaced, or was impossible to find, the navigation lacked hierarchy and the database was expanding beyond it’s capacity.
I designed the new Airheads site to fulfill several key requirements: the site appeals to a newer, younger generation of enthusiasts without alienating the core group of older members; content is organized with greater attention to detail through a horizontal main navigation and a side navigation that changes depending on log-in status, thus providing stronger affordances to navigate through the content pages; the visual design of the new site incorporates the Airhead tenets of simplicity, the outdoors, and community togetherness.
© 2008 Katie Inglis. All Rights Reserved.
Specific workflow patterns were documented and visualized for the Clients to illustrate breakdowns in the current system and highlight areas of opportunity. Findings and proposed solutions were presented to the Board of Directors with a detailed implementation time line.
Notes and sketches informed deliverables that illustrated specific problems and pain-points within communication and workflow that could be addressed through a design solution.
Cold-Eeze was in need of an updated navigation and aesthetic that spoke to the Client’s family of products and complemented the look and feel of its sister sites.
I applied a storytelling navigation that makes relevant content accessible to the target audience and calls attention to product information to enable online purchases. I worked closely with the Aesthetic and Development teams to ensure the information architecture was translated into an appropriate final website.
As a sister property to several product websites, ColdFight360 lacked content and value. I entered the project to redesign ColdFight360 as a rich, informational destination by incorporating content from the overburdened brand sites.
The new ColdFight360 features a simple navigation that allows for more product information up front and more intuitive interactivity within the layered content area.
Cold-Eeze.com launched in October 2008
ColdFight360.com launched in October 2008
Opportunities exist in Savannah, Georgia for an enriching culture of locally grown and consumed food that maintain a sustainable and community-centered economy. Design opportunities exist to better define the ambiguities of this domain and highlight areas of opportunity upon which a successful new service could be developed.
Wireframes for a community-centered informational website were created. The intention of the website is to supplement the real-world community with information, educational materials and an intermediary point of involvement for new users.
The future of Savannah’s vacant plots could look very different if a city-wide garden program is initiated as proposed. These illustrations show a neighborhood with existing pieces of abandoned land, how a garden would change the dynamic of the community with active use as a neighborhood hub for education, local commerce and events.
The lot at Habersham & 32 Street is currently abandoned. The unclaimed space is currently used for illegal trash dumping, parking broken-down cars and a source of crime.
Within three months of community garden implementation, interest and awareness about the garden rises around the neighborhood. The space now contributes to the community.
One year after implementation the neighborhood is thriving, cultural dynamics improve, kids have a safe place to go, fresh food is now available, events create pride and togetherness.
A business plan was written for the City of Savannah. The plan made actionable the observations and problems gathered throughout the research phase by providing concrete measurement tools, checklists, starting points and best practices for starting new community gardens. Because the first Healthy Savannah Community Garden was created as a pilot test project, the business plan is designed to make future community garden implementation as seamless, cost effective, and easy as possible.
